Medical Social Network News: Health Care Industry Jobs

Showing posts with label Health Care Industry Jobs. Show all posts

Wednesday, August 27, 2014

A Day in the Life of a Pharmaceutical Sales Representative

By Rick Fromme

The pharmaceutical industry has weathered some highs and lows in the recent past ― mobile technology,healthcare reform, increasing regulations, and global economic issues have all affected many leading firms. Some have had to lay off some of their sales force and other positions. Nonetheless, most industry pundits believe there’s still a robust job market for those looking to get into pharmaceutical sales jobs.

As with the need for many other clinical, administrative and IT healthcare jobs, one of the primary factors driving its anticipated growth rate is demographics. All those once “Dancing-in- the-Street” Baby Boomers are now reaching their Golden Years, some in better health than others. This massive age shift within America’s and other Western nations’ population is profound. The number of Americans aged 65 and up is expected to nearly double in the next decade. Some estimate nearly 70 million people will reach age 65 and over by 2030. This major change in the U.S.’ population is one of the principle reasons pharma sales jobs will continue their upward momentum through increased demand. Why? Because the majority of prescriptions are written for individuals 65 and older. Our advances in healthcare are also contributing to this seismic age shift due to healthier lifestyles, new medical devices, innovative surgical techniques, better aftercare and, of course, the research and development of pharmaceuticals that also help prolong life and/or facilitate people’s ability to live well into their “twilight” years.

There are a few other reasons why choosing a pharma sales job is an excellent career choice to pursue in this growth industry.

For one thing, the pharmaceutical industry is virtually recession-proof. People, their beloved pets and livestock will always suffer from illness. Humans (plus our companion and livestock animals) will continue to need drugs to assist in their healing after an injury or illness, to thwart potential diseases, to recover after surgery, and to enjoy a higher quality of life.

Furthermore, pharmaceutical companies invest more in research and development more than any industry, nearly tripling what the automobile industry spends. Because of the potential for huge profits, pharma firms spend millions to develop new drugs and treatments. Considering the actual number of drugs being researched that actually other do receive FDA approval, it’s not uncommon for pharma companies to have a one in ten success rate as to which of its drugs currently under research and development actually makes to the marketplace.

Take a look at the FDA’s report, “Approved Drugs 2013,” to see all the new drugs that were recently approved. In fact, the report points out:

“One-third (33%) of the NMEs [New Molecular Entities] approved in CY 2013 (9 of 27) were identified by FDA as First-in-Class, meaning drugs which, for example, use a new and unique mechanism of action for treating a medical condition. First-in-Class is one indicator of the innovative nature of a drug and a 33% First-in-Class approval rate suggests that the group of CY 2013 NMEs is a field of innovative new products.”

Most major firms predominately focus on promoting a handful of drugs at any one time. Over 70% of a firm’s revenue comes from 20% of its drugs ( as per PhRMA’s [Pharmaceutical Research & Manufacturers of America] “Pharmaceutical Industry Profile 2001”). While there are associated financial risks, the potential for profit is much higher. The pharma industry’s commitment towards future products is yet another factor that continues to make pharmaceutical sales jobs a vibrant career choice.

Find Pharmaceutical Sales Jobs on MedMasters.com

Characteristics & Education

Generally speaking, successful pharmaceutical sales representatives are intelligent and extremely
professional. A pharmaceutical sales representative sells technologically and chemically advanced products to highly intelligent physicians, APRNs and PAs in very professional environments. A pharma rep is expected to sell their firms’ multimillion-dollar drugs to skilled providers across the full panoply of different specialties.

A minimum of a bachelor’s degree from an accredited university or college is required to become a pharmaceutical sales representative. Pharmaceutical companies prefer candidates with degrees in a life science (such as biology). However, sometimes a firm will consider applicants with other bachelor’s degrees. Graduating from college with a high GPA demonstrates you’ve the wherewithal to master new information and have the discipline to reach a long-range goal.

That said, the competition to break into pharmaceutical sales at the college level ― any level, really ― is extremely competitive. Some pharma firms recruit their sales personnel from recent or soon-to-be graduates. And some major pharma firms recruit directly from college campuses at job fairs, etc. Securing an interview can be challenging. Quite often, the interviewer’s schedule is filled up very quickly as only a dozen or two students of about of 15,000 may be selected for a one-on-one. Be prepared, however. You thought final exams were tough? The pharmaceutical interview process is probably one the biggest series of “exams” you’ll ever encounter.

Sometimes, licensed health care clinicians decide to transition into pharma sales. There are severaltransitions often seen in within the field of medical and pharmaceutical sales. Some of these include:

Moving from a career in pharmaceutical sales to selling medical devices or products
Moving from a clinical role to a sales role
Forced transitions, i.e., layoffs, downsizing

Many pharmaceutical and medical device companies are moving to a more clinically oriented sales approach. To accomplish this, some companies have transitioned from hiring B2B sales persons to hiring sales reps who can sell, and who, through their previous clinical expertise, are able to provide experiential information and value to their clients.

Medical products such as laboratory equipment, radiological and surgical products often involve hands-on demonstration. Hence, hiring an employee with clinical skills proves advantageous. Adding a sales representative with clinical background establishes product credibility, customer trust. Depending upon the type of equipment or product the clinical salesperson is representing, s/he may be involved in training medical personnel (including physicians) on how to use the equipment (i.e., robotic surgery platforms such as the da Vinci).

Professionally speaking, a pharmaceutical sales representative must be flexible, resilient and capable ofchanging their schedule ― sometimes at the last minute because many of their clients (physicians, dentists, veterinarians, ARNPs and PAs encounter emergencies).

Given the above caveat, sales reps are usually charged with having a daily, weekly and monthly roster of clients on whom to call. On average, that’s about eight to ten per day, depending upon the size of the pharma rep’s territory and how many clients are included within it. The number of doctors in an urban area is higher than in rural ones ― particularly in cities with a strong medical community, such as Jacksonville and Gainesville in Florida, Birmingham, AL; Atlanta, GA; Rochester, MN; Scottsdale and Phoenix, AZ; the Washington, D.C. area (with its numerous military/medical facilities), etc.

A typical day may start off early with a breakfast meeting at a doctor’s office and end after 10 p.m. after sharing a meal at a restaurant with several physicians in a busy group practice. Subsequent sales calls are made in the mornings and afternoons.

In this article, I discussed several reasons why becoming a pharmaceutical sales representative is an intelligent career choice, especially citing the changing demographics of the American population. I also provided an overview of pharma companies’ research and development, especially regarding bringing new products to the marketplace. I then discussed some of the personal and professional characteristics of successful pharmaceutical representatives, and also highlight requisite educational requirements. If you found this article useful, please feel free to share and repost it. If you have any questions or comments, as always, I’m eager to read them.

Rick Fromme combines entrepreneurial enthusiasm with an insider's knowledge of the medical industry to co-found MedMasters.com. Both his drive and perspective help provide health care professionals with a superior mechanism with which to communicate, network and market their strengths. Prior to founding MedMasters.com, Rick operated a highly successful medical device distributorship. Other milestones in his 12-year career in the medical industry include a key position at a medical device start-up company that was later sold to the Ethicon Endo division of Johnson & Johnson. You may also reach Rick by connecting with him on Facebook, Twitter, Google+, LinkedIn and YouTube.

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Sunday, August 10, 2014

Health Care Professional Jobs: A Day in the Life of a Healthcare Recruiter

By Rick Fromme

Health care recruiters are responsible for searching for and indentifying qualified candidates for specific job openings in the medical field. Recruiters pre-qualify candidates based on their experience, credentials, education, licensing and assist with coordinating the interview process. Usually the pre-qualification process involves reviewing many CVs and résumés, then following up with phone or web conference interviews to determine the most qualified applicants.

Recruiters may function as a corporate or “in-house” recruiter. That is, they are employed by a health care agency or hospital, and serve primarily to fill internal positions for that given entity. These may be either long-range hiring projects, particularly if searching for top-level positions such as physicians, department managers, administrative executives, etc., or clinical positions such as nurse, physical therapist, occupational therapist, sonographer, etc.

In-house recruiters have varied responsibilities; among them are sourcing candidates and screening

candidates (via telephone, web conferencing, in-person and via email correspondence). A recruiter may also serve as “tour guide” of sorts, introducing the candidate to various clinical and administrative personnel within the facility (and possibly its satellite services), and, as may be the case when fulfilling a physician other top-level position, showing the candidates some of the highlights of the city/area where she or he may be relocating.

Furthermore, once a candidate is chosen and if both parties agree there’s a mutual fit, recruiters may often engage in contract negotiations as it relates to their employer and/or affiliation within the health care network. Here the recruiter is evaluating and balancing two perspectives in that s/he is assessing whether or not a candidate would be a good professional and cultural fit for their organization, but concurrently selling their organization/facility, and even promoting the surrounding community to the candidate as well.

"Recruiters may often engage in contract negotiations ..."

Recruiters may work for an independent recruiting firm or agency. These recruiters typically manage a number of searches for various entities on a third-party or contract basis. The recruiters receive a commission from that particular organization or facility when an ideal candidate is hired.

Recruiters may also work in-house for a health care or locum tenens physician staffing firm. In this scenario, recruiters search for a variety of health care clinicians or physicians who’re interested in being employed by the staffing firm itself. Then they’re contracted out for temporary assignments in a variety health care settings and environments.

Health Care Recruiters Can Post & Find Applicants on MedMasters.com

Typical Work Schedule

A clock with a 24-hour dial. (Photo credit: Wikipedia)

Many health recruiting jobs require a flexible work schedule that oftentimes exceeds a typical 40-hour work week. Because many health care empolyees have different shifts within a 24/7 work week, some candidates aren’t available for phone or web-based, real-time interviews during typical weekday “office hours.” Also, some candidates’ visits include dinner or luncheon meetings with executives or managers, which were arranged by the recruiter, who’s sometimes expected to attend. Additionally, many in-house medical recruiting positions also require weekend work, entertaining candidates and their families during visits, particularly if it’s a top-level candidate who traveled to the interview from another location.

Job Requirements and Skills

At the very minimum, strong candidates should have bachelor’s degree, preferably in a discipline such as business, business management, human resources, business psychology, etc. Having a clinical background could also be highly advantageous, such as a BSN, especially in terms of understanding the clinical components of the position(s) for which you’re recruiting.

Typically, when hiring health care recruiters, employers seek a candidate that has prior experience or knowledge in the health care industry. As mentioned above, having some type of clinical experience is certainly helpful, but recruiters may also have a solid background in medical sales, or other non-clinical or health care industry experience. If you have a strong track record in recruiting, but in a non-health care-related field, you’ll need to prove you can attain the requisite medical knowledge quickly.

Recruiters must have excellent written and especially strong verbal communication skills, due to the fact they’re frequently on the on the phone conducting interviews and pre-qualifying potential candidates. Attentive listening skills are also critical. Strong presentation and negotiating skills are also important. Recruiters usually spend several hours per day doing administrative work such as posting jobs, searching job boards, reviewing résumés and CVs, conducting background checks, contacting references, emailing candidates, creating travel and meeting itineraries, keeping up candidates’ licensure, credentials, certifications and more. Recruiting also requires the ability to multitask, as they’re often working on several job openings simultaneously.

Since, according to numerous key studies, many health care jobs will be in demand for the next several decades, consequently so is the need for qualified, talented recruiters. Recruiters that focus primarily on higher-level professionals such physicians, medical executives, department managers typically have a long, more in-depth search/recruitment process, but concomitantly earn a higher fee once the candidate is hired (unless you’re salaried employee of a health care facility). Recruiters that primarily focus on health care clinicians and providers (i.e., nurses, allied health personnel such as sonographers, PTs, OTs, etc.) typically can place these candidates faster, although the commission is less.

In particular, physician recruitment emerged as a niche service about 25 years ago and since then,

has become an integral part of health care industry. The need for recruiting services in the 1990s was accelerated by managed care and its emphasis on primary gatekeepers. Whereas once recruiters focused primarily on searching for physicians for second-tier and rural areas that had limited access to residents, today recruitment has become a priority for urban facilities competing for managed care contracts, large medical groups, and corporate systems that often have their own recruitment arms.

There are a handful of large, national recruitment firms. Additionally, there are hundreds of local and regional recruitment companies and thousands of in-house physician recruiters working for hospitals, health networks, practice management companies and HMOs. It’s estimated there are nearly 5,000 physician recruiters throughout the US, more than one for every four final-year medical students.

In this article, I discussed the various types of health care recruitment positions, and provided an overview of their oftentimes highly varied responsibilities (both interpersonal and administrative), preferred educational background and professional skills, job outlook, etc. I also briefly discussed the changes that have recently occurred concerning physician recruitment. If you found this article useful, or have an opinion you’d like to share, please leave a comment below. Also, please feel free to share and repost it.

Rick Fromme combines entrepreneurial enthusiasm with an insider's knowledge of the medical industry to co-found MedMasters.com. Both his drive and perspective help provide health care professionals with a superior mechanism with which to communicate, network and market their strengths. Prior to founding MedMasters.com, Rick operated a highly successful medical device distributorship. Other milestones in his 12-year career in the medical industry include a key position at a medical device start-up company that was later sold to the Ethicon Endo division of Johnson & Johnson. You can also reach Rick by connecting with him on Facebook, Twitter, Google+, LinkedIn and Youtube.

Tuesday, June 10, 2014

Why Join a Medical Staffing Network?

By Rick Fromme

Your former colleague told you that after she’d joined an online medical staffing network, she soon found a new position at a major medical center. She loves her new job; the pay’s better, she gets an extra week

Yes! (Photo credit: Joe Shlabotnik)

vacation, tuition assistance, and her benefits are more comprehensive than yours.

Now your curiosity is definitely piqued. Even though you already have a professional profile on LinkedIn and you periodically attend networking events and conferences in your specialty, you’re wondering, “Should I join a medical staffing network?

The answer is a resounding “Yes!”

By joining a medical staffing network and having your résumé available to potential employers and health industry specific recruiters, you stand the best chance of career security and advancement — whether you’re actively looking for a new position or not.

Health Care Jobs Are Happening

Senate Passes Insurance Industry Aid Bill (Photo credit: Mike Licht, NotionsCapital.com)

Consider this: For medical recruiters especially, online networking and searching plays an increasingly critical role in sourcing active and passive candidates who possess the right skills sets for particular specialties in health care and medicine. Whether it’s in medical and pharmaceutical sales, to numerous clinical specialties such as nursing, physical therapy, physician assistants, and sonographers; to health care IT specialists, to administrators and even physicians, recruiters and would-be employers are always looking for key talent. As I wrote in an earlier blog, "Health Care Jobs Outlook is Jammin'!" health care is one of the most dynamic sectors of today’s job market today and will continue to be within the next decade as well. There will be a continual need for skilled professionals in health care for a long time to come. That’s why you want to have your résumé and contact information readily available for employers and recruiters to access anywhere, and anytime.

Since staffing agencies, recruiters, hiring managers, and providers use medical staffing networks to post jobs and search for qualified potential job candidates in medical social networks, you have to be where they’re looking. By having your résumé and qualifications in a medical social network database, you ensure your qualifications are seen by hundreds of people searching for someone of your background and skills. Regardless of your specialty, joining a medical staffing network makes promoting yourself on a consistent basis easier. Think of it as having your own 24/7 and 365 day-per-year press agency.

To Niche Their Own

Joining a medical staffing network such as MedMasters.com gives you the benefit of belonging to a professional niche network that’s industry specific, plus provides the benefits of a comprehensive job board and social networking site — focused solely on the health care industry. General sites such as LinkedIn are more of a jack-of-all trades network, so it’s easier for your information to get lost amongst the millions of other people and professions.

The Right Tools to Get the Best Job

Beautiful Tools (Photo credit: geishaboy500)

MedMasters was created by health care industry professionals, for health care industry professionals. Your membership provides access to its medical professional directory, its ever-expanding social hub, and gives you access to the sites other unique features:

MedMail
MedConnect Groups
Professional Assessments
Video Résumé

A MedMasters member’s MedMail box is set up to do most of the tasks found in popular email systems, but also facilitates real-time alerts such as MedConnect requests, job alerts, candidate alerts, and MedMatch alerts. Upon receiving a message, members receive a MedMail notification, which they may choose to respond to immediately or at a later date and time. It’s easy to sync your MedMail account to your mobile device since your MedMails are relayed to your email address. When a recruiter is trying to contact you about a given job opening, most people want to respond as soon as possible. MedMail facilitates the instant communication process.

MedConnect Groups facilitates the ability for members to network, share ideas, and discuss important topics with professionals of similar interests. There's no limit to the number of groups a member can join. Most open groups aren't restricted to only one's peers. Premium groups consist of peers, the industry's top recruiters, and leading employers.

There are nearly 45 broad-based groups as part of MedMasters' Groups: Allied Health Lounge, Allied Health Opportunities (premium), Clinical Specialist Lounge, Clinical Specialist Opportunities (premium), Nurse Practitioner Opportunities (premium), Health Care Executive Suite, Medical Product Development, Healthcare Information Technology, many specialty specific groups and others. There are also more “'socially enjoyable” and general category groups for Socializing, Humor, Fun & Interesting, Medical News Forum, Medical Events and Conferences, Mingling Singles and others.

Assessments are available to all of MedMasters’ professional members at no charge. Furthermore, you can choose to post your results on your MedMasters’ profile page. MedMasters’ assessments and methodologies are based on 40 years of data and research. They provide both individual members, as well as employers, human resource solutions that are proven, measurable, and provide optimal results.

Companies use the results of your assessment to evaluate and compare you (and other candidates) with their top employees. Employers cull from MedMasters' membership database, using the assessment results of its top performers as an objective benchmark. The closer your assessment findings match the companies’ best performers, the more likely you’ll be able to succeed at the level of the firms’ most valuable employees. It’s a win-win situation for both you and the company.

Video camera in action. (Photo credit: Wikipedia)

One of the primary goals of any job seeker is to distinguish him or herself to become the target of potential employers’ radar. There are several different ways to do this. One that’s gaining a lot of popularity is through video résumés. Numerous studies have shown people respond better when shown something rather than being simply told. Furthermore, people would rather watch a video than read verbiage. By having your own video résumé, you can personally highlight the reasons why you’re the ideal candidate to any potential employers or recruiters. It will allow you to make a favorable impression from the get-go.

In this article, I discussed some of the numerous advantages of joining a medical staffing network. Sites such as MedMasters.com provide health care industry professionals a niche job board as well as an interactive professional social network — both of which are highly advantageous to job seekers and hiring entities. I also detailed some of the unique features you can find in MedMasters such as MedMail, MedConnect, Assessment Center and the ability to post video résumés. If you found this article useful, please post your comments below. I encourage you to also share it with your colleagues and recent graduates from accredited health care programs and medical schools.

Rick Fromme combines entrepreneurial enthusiasm with an insider's knowledge of the medical industry to co-found MedMasters.com. Both his drive and perspective helps provide health care professionals with a superior mechanism with which to communicate, network and market their strengths. Prior to founding MedMasters.com, Rick operated a highly successful medical device distributorship. Other milestones in his 12-year career in the medical industry include a key position at a medical device start-up company that was later sold to the Ethicon Endo division of Johnson & Johnson. You may also reach Rick by connecting with him on Facebook, Twitter, Google+, LinkedIn and YouTube.

Wednesday, May 28, 2014

I’m Looking Through You: A Day in the Life of a Sonographer

By Rick Fromme

Rubber Soul (Photo credit: Wikipedia)

As most of you have probably surmised from reading my earlier posts, I’m a Beatles fan. Hence, combining the subtitle of one of the Fab Four’s earlier songs from the album,“Rubber Soul,” along with the series title adapted from “Sgt. Pepper’s Lonely Heart’s Club Band” just made sense, word play-wise.

The Beatles changed our lives in so many ways; they were an unequivocally talented band that also became a social phenomenon. They were responsible for many innovations that we take for granted today, such as the performing in-concert to huge stadium crowds; the concept albums; music videos; starting their own record label; inventing numerous, innovative recording studio techniques and more.

Arguably, the Beatles changed the world as we know it with sound. Likewise, Sonography changed the diagnostic medical profession as it uses ultrasound waves to image our internal anatomy and physiological processes in real time.

Skilled Sonographers — also known as Ultrasound Technicians, or Diagnostic Medical Sonographers — have become an invaluable asset to modern health care diagnostics and treatment. They’re trained to operate specialized equipment, a type of transducer, which produces a special image to help diagnose patients' ailments inside the human body. The ultrasonic instrument emits high-frequency sound waves, inaudible to humans, to digitally record the echoes as its sound waves bounce back to determine the size, shape, and consistency of soft tissues and organs. These sound waves and their echoes create ultrasonic images, called a sonogram, of our internal bodies. Sonography can now produce 2D, 3D, and even 4D images of our internal organs and life forms that sometimes inhabit some of us, babies that is.

English: 4d ultrasound showing 3 month old fetus

4D Ultrasound showing 3-month-old fetus (Photo credit: Wikipedia)

Sonographers may specialize in OB/GYN, abdominal, neurosonography, breast, vascular, or cardiac sonography. An integral part of the health care team, sonographers work directly with patients, physicians and other medical personnel. While a licensed, skilled sonographer actually images the patient, most of his or her ultrasound readings are interpreted by radiologists, who then contact the ordering physician (i.e., OB/GYN, cardiac or thoracic surgeons) to detail and discuss the results.

Job Outlook & Responsibilities

The U.S. Bureau of Labor Statistics (BLS) predicts that job growth in this field will be much faster than the average for all occupations through 2020. Sonography is listed among those occupations expected to grow faster than most others, especially those that require an associate degree.

Of course, one of ultrasound’s most common uses is to provide a “womb with a view” perspective of developing fetuses inside a woman’s uterus. Ultrasound has many uses during pregnancy. Pregnancies can be dated and hence, due dates can be reasonably estimated. It can determine if a mother is carrying multiple fetuses such as twins, triplets, or quadruplets. It can also determine if the pregnancy is ectopic. Sonography can be used as a screening tool to detect possible birth defects, if there are issues with the placenta, if the baby is in a breech position, and more. After several months of pregnancy, ultrasound can tell expecting parents whether to buy blue or pink paint for the nursery. And, just prior to delivery, ultrasound can estimate the baby’s size.

Ultrasound Machine (Photo credit: The Facey Family)

Furthermore, in addition to its imaging capabilities, sonography is used for a wide variety of non-invasive applications, some of them potentially life-saving. Sonographers are an integral part of the health care team, as ultrasound helps doctors diagnose a wide variety of conditions affecting certain the organs and soft tissues, including the heart and blood vessels, liver, gallbladder, spleen, pancreas, kidneys, bladder, uterus, ovaries, prostate, testicles, eyes, and thyroid gland. Sonographers help “stage” cancers and can help locate arterial blockages such as through venous Doppler exams. Ultrasound can also guide doctors through precise medical procedures such as needle biopsies, which require the doctor to remove tissue from a very precise area inside the body for testing in a lab. Ultrasound technology can identify the cause of soft tissue injuries, and can sometimes help treat them. There are diagnostic limitations, as the sound waves don’t transmit well through dense bone or the bowel, because it holds gas, and lungs because they hold oxygen.

A typical day includes seeing eight to twelve patients, performing a variety of ultrasound procedures and obtaining acoustic images of organs, including abdominal, gallbladders, aortas, carotid arteries, obstetric imaging, venous Dopplers (of arms and legs) and more. Because ultrasound images are captured in real-time, they can show the structure and movement of the body's internal organs, as well as blood flowing through arteries and veins.

Doppler echocardiography (Photo credit: Wikipedia)

Many sonographers will first take a “bare belly” reading of the patient. Using the digital equipment and specially created acoustic gel, the sonographer will image the abdominal cavity to determine if there is any pathology, cysts, tumors, masses, or anything else that may be out of the ordinary.

Sonographers’ hours vary depending upon if they’re working in an office or hospital setting. Some, particularly if working at a hospital, may have weekend and night shift work. Or, if on call, may get called during any time in the middle of the night… and then may have to work their normal shift. Those working in private imaging clinics — usually alongside other imaging technology such as X-rays, MRI, CAT scan — enjoy more regular hours.

Most sonographers find the career rewarding as they’re helping patients in numerous ways and also utilizing their specialized skill sets within a skilled health care team.

Education

Most employers, especially hospitals and medical centers, prefer to hire job candidates who have received training from accredited programs. Visit the Commission on Accreditation of Allied Health Education Programs site to learn more and see which programs are accredited.

Furthermore, while Sonography/Ultrasound Technician isn't currently a licensed occupation, most employers prefer to hire candidates who’ve been certified by a credential-granting organization such as The American Registry for Diagnostic Medical Sonography (ARDMS). To earn this credential, one must take an exam and meet prerequisites that include a combination of education and work experience.

In this article, I discussed the in-demand field of Sonography, also known as Ultrasound Technology. I briefly touched upon how the technology works, the areas in medicine where Sonography is most effective, where sonographers work, future job outlook, and its educational requirements. If you liked this article, please comment and share it.

Rick Fromme combines entrepreneurial enthusiasm with an insider's knowledge of the medical industry to co-found MedMasters.com. Both his drive and perspective helps provide health care professionals with a superior mechanism with which to communicate, network and market their strengths. Prior to founding MedMasters.com, Rick operated a highly successful medical device distributorship. Other milestones in his 12-year career in the medical industry include a key position at a medical device start-up company that was later sold to the Ethicon Endo division of Johnson & Johnson. You may also reach Rick by connecting with him on Facebook, Twitter, Google+, LinkedIn and YouTube.