Showing posts with label MDEA. Show all posts
Showing posts with label MDEA. Show all posts

Friday, June 13, 2014

Medical Device Sales: Fascinating, Captain! Part 3

Extra, extra! Read all about it! 

MDEA announces its 2014 medical technology winners!



By Rick Fromme

If you’re a medical device sales professional, or you’re looking into transitioning into this exciting field of health care, then this blog’s for you. In our ongoing series of highlighting advanced medical technologies across multiple disciplines (i.e., imaging, diagnostics, surgical, consumer, etc.), we strive to introduce to some of the most innovative and life-changing products being produced world-wide today.


Breaking News

You may recall our second edition of “FascinatingCaptain!” featured the award-winners of the 2013 Medical Device and Engineering Awards (MDEA). As stated by “MD+DIMagazine” about its prestigious award ceremony: 

“The Medical Design Excellence Awards (MDEA) competition is the medtech industry's premier awards program recognizing the highest caliber medical devices and diagnostic products on the market. The MDEA program recognizes the achievements of medical device manufacturers, their suppliers, and the many people behind the scenes who are responsible for the cutting-edge innovations that are saving lives, improving patient healthcare, and transforming medtech worldwide — one innovation at a time. Since its inception in 1998, the competition has honored over 600 groundbreaking products.” 

Earlier this week, during its annual MDEA Conference and Exposition in New York City, “MD+DI Magazine” announced its international award winners for the most compelling and innovative medical devices for 2014. Below are the Gold winners in each of the award ceremony’s 11 distinct categories:

Critical Care & Emergency Medical Products

Hemolung RAS extracorporeal carbon dioxide removal system. Manufactured and submitted by ALungTechnologies Inc. (Pittsburgh). Hemolung RAS provides respiratory dialysis; a simple, minimally-invasive form of extracorporeal carbon dioxide removal (ECCO₂R) that acts as an alternative or supplement to mechanical ventilation in cases of acute respiratory failure. 

Dental Instruments, Equipment & Supplies

Solea CO₂ dental laser system for hard and soft tissue. Manufactured by Convergent Dental Inc. (Natick, MA). At 9.3 μm, Solea is the first CO₂ laser system ever cleared by the FDA for hard and soft tissue ablation. Solea is fast, precise, virtually noiseless, and anesthesia-free for the vast majority of procedures. 

Drug-Delivery Devices and Combination Products

PROPEL mometasone furoate implant and PROPEL mini mometasone furoate implant. Manufactured and submitted by
Intersect ENT (Menlo Park, CA). PROPEL and PROPEL mini dissolvable steroid-releasing implants reduce the need for additional surgical procedures and for oral steroids, which can have serious side effects for patients suffering from chronic sinusitis.

General Hospital Devices & Therapeutic Products


LuViva Advanced Cervical Scan is a point-of-care, noninvasive cervical disease detection device. Manufactured by Guided Therapeutics Inc. (Norcross, GA). LuViva is a test for early detection of the disease that leads to cervical cancer. It does not require a tissue sample.  http://www.guidedinc.com/

Implant & Tissue-Replacement Products

GUIDE DBS programming planning and visualization system for deep brain stimulation (DBS). Manufactured and submitted by Boston Scientific Corp. (Natick, MA). GUIDE DBS is a software program that creates a 3D image of a patient’s deep brain anatomy and the relative location of the implanted lead. A model of the volume of activated tissue allows the clinician to intelligently optimize stimulation parameters.


Invitro Diagnostic Products & Systems

AtomoRapid HIV (1&2) integrated rapid antibody test. Manufactured and submitted by Atomo Diagnostics PtyLtd. (Sydney, Australia). AtomoRapid HIV is the first integrated rapid test for detection of HIV 1&2 using blood. The AtomoRapid blood testing platform can accommodate test strips for a wide variety of condition such as celiac disease, allergies, and infectious diseases such as malaria and HIV. The device delivers better clinical outcomes for patients and health care providers by enabling simpler, safer and more accurate testing in a field or at home.

Medical Product Packaging, Graphic Instructions & Labeling Systems

SoTube/SoSafe double-sterile barrier packaging. Manufactured and submitted by SeleniumMedical  (La Rochelle, France). SoTube/SoSafe are two innovative solutions— nested tubes based for implants in a double-sterile barrier packaging. This ensures nurses and surgeons easy handling of package and implants, as well as a pioneer “No Touch” approach right up to the point of surgery.

Over-the-Counter & Self-Care Products

AEROBIKA oscillating positive expiratory pressure therapy system. Manufactured and submitted by Trudell Medical International (London, Canada). The AEROBIKA oscillating PEP device helps loosen and remove mucus build-up in the lungs.

Radiological & Electromechanical Devices

AIRO Mobile Computed Tomography (CT) System. Manufactured and submitted by MobiusImaging LLC (Ayer, MA). The AIRO Mobile CT integrates advanced imaging technologies into existing medical workflow and provides the clinician with procedural flexibility as well as real-time CT imaging information where and when it’s needed.

Rehabilitation & Assistive-Technology Products

Vector Gait and Safety System. Manufactured and submitted by Bioness Inc. (Valencia, CA). The Vector Gait and Safety System is a ceiling-mounted robotic technology designed to improve patient mobility and functional independence by tracking movement and offloading a precise amount of body weight during rehabilitation. 

Surgical Equipment, Instruments & Supplies

Zip Surgical Skin Closure. Manufactured and submitted by ZipLine Medical Inc. (Campbell, CA). Zip is a noninvasive skin closure alternative to sutures and staples for surgery and lacerations, offering time-savings, better cosmesis, lower infection risk, and greater patient comfort. It’s easy to apply and patients can remove it at home. 


Of those Gold winners cited above, Atomo Diagnostics’ AtomoRapid HIV was chosen as this year’s overall “Best in Show.” 

AtomoRapid




MDEA’s “Lifetime Achievement Award” winner was Dean Kamen, the inventor of the new, FDA-approved DEKA prosthetic arm.

It took eight years of research, but Kamen, the inventor of the Segway “scooter,” created the closest thing to a replacement for amputated arms — and industry pundits acknowledge it’s a game changer. It allows users to zip up coats, gently handle eggs and drink from a bottle of water, among other tasks.

Developed by Kamen’s DEKA Research and Development, along with funding from the DefenseAdvanced Research Projects Agency (DARPA), the device can be fitted for people with amputations at the shoulder, upper arm or lower arm, but not at the elbow or wrist. (For more information on some of the cool projects DARPA funds or sponsors, read our blog, “TheNext Generation — Putting Your Best Robot Forward.”)

Nicknamed “Luke” after the “Star Wars” hero who lost his hand in a light-saber duel, Kamen’s device works by picking up on the electric signals near the point of amputation and translating those to the prosthetic.  It’s a transparent replica of a human arm and hand, complete with fingers and a thumb. 

“Luke” gives users the ability to perform multiple functions at one time, an advance over most available prosthetics.The human brain automatically calibrates the amount of grip needed to pick up objects, and knows to adjust strength in order to handle a coin as opposed to a book. The “Luke” arm does the same, switching between six different grips as the wearer decides. Being able to control several joints at the same time also increases users’ range of motion, allowing them to open a lock with a key, or chop food to prepare a meal.
                                                        "Luke," the DEKA Prosthetic Arm

In this article, I shared with you the hot-off-the-presses Gold award and special category winners of this year’s MDEA medtech awards, which was held in New York City earlier this week. If you’re in medical device sales, I hope you found this article especially useful and informative. Please leave a comment below and share this with your colleagues and friends.

Rick Fromme combines entrepreneurial enthusiasm with an insider's knowledge of the medical industry to co-found MedMasters.com. Both his drive and perspective helps provide health care professionals with a superior mechanism with which to communicate, network and market their strengths. Prior to founding MedMasters.com, Rick operated a highly successful medical device distributorship. Other milestones in his 12-year career in the medical industry include a key position at a medical device start-up company that was later sold to the Ethicon Endo division of Johnson & Johnson. You may also reach Rick by connecting with him on Facebook. 


Tuesday, March 18, 2014

Fascinating, Captain! An Ongoing Look at Advances & Innovations in Medical Device Technology


By Rick Fromme


Vulcan (Star Trek)
Mr. Spock  (Star Trek) (Photo credit: Wikipedia)
Ok, I admit it. I’m on a thematic roll. In addition to the newly launched blog series, “A Day in the Life," which profiles various jobs in the health care industry, I’ve thought of another — hopefully engaging — theme, which I’ll revisit periodically in my blogs. I’ve chosen to call this series, “Fascinating, Captain!” a phrase issued by Mister Spock from the famed “Star Trek” media franchise. Spock, as most know, served as science officer and first officer aboard the USS Enterprise. 

The “Fascinating, Captain!” series will highlight and describe new, ingenious technologies and inventions that are making their way into the health care profession across a broad spectrum of specialties. From 3D organ printing, to new surgical tools and implants, to innovative imaging equipment, to advances in nanotechnology, to Google Glass, and much more, these periodic blogs will introduce readers to cutting-edge technologies that are destined to advance health care. Products that will forever change how medicine is practiced and delivered; that is, in citing the infamous phrase from the “Star Trek” monologue: “To boldly go where no man has gone before.” 

Often in our industry, products can be produced that have high expectation and hopes, but sometimes, for a number of reasons, don’t deliver as anticipated in the field. By necessity, our profession needs advances that are going to be true game changers. Obviously, FDA approval is part and parcel of this process. But even more so, similar to peer-reviewed studies in the medical industry, is the legitimate recognition of new technologies undertaken by a broad cross section of industry pundits and specialists.

Since 1998, the mission of the Medical Design Excellence Awards (MDEA), sponsored by the Medical Design and Diagnostic Industry,
has been to recognize advances in medical product design and engineering that improve the quality of health care delivery and accessibility. The competition is structured to focus attention upon the complexity of development and to also showcase examples of excellence. Each year it recognizes the achievements of medical product manufacturers worldwide and the many people behind the scenes: engineers, scientists, designers, and clinicians who are responsible for conceiving of, inventing, and manufacturing groundbreaking —sometimes life saving — innovations that continually advance the field of health care, which will hopefully help us to “live long and prosper.”

Entries are evaluated by a multidisciplinary panel of jurors comprised of a balance of clinicians, engineers and designers with expertise in health care and design-related fields: clinical practice, medicine, biomedical engineering, industrial design, human factors, manufacturing and other related areas. Winning products must not only pass design and engineering excellence, manufacturing effectiveness and innovation, but also significantly contribute an overall benefit to the medical and health care industries.

You’ll notice that in some categories, only one winner was announced, whereas in others, not all the award levels were garnered by the submitted products.  Furthermore, every year one product above all the others is selected as “Best of Show.” MDEA also sites an individual for its “Lifetime Achievement Award.”

Due to lack of space, I’ve only included details and images of the Gold winners in each category. If you’d like more information about the finalists and winners, visit:  http://www.canontradeshows.com/expo/awards/awards/index.php?catId=-1&year=2013&view=View

Without further adieu, here are last year’s prestigious winners by category:
                      
Critical Care & Emergency Medicine Products 
BRONZE  
The Rota-Trach Tracheostomy Tube  Manufactured by Vitaltec Corp. (Taichung City, Taiwan).

SILVER 
Companion 2 Driver System  Manufactured by SynCardia Systems Inc. (Tucson, AZ).

GOLD
The AccuVein AV400 Vein Illumination System displays a map directly on the skin’s surface to locate veins for such procedures as veins for such procedures as IV starts, blood draw, sclerotherapy, general and cosmetic surgery. The ability to locate peripheral vasculature is invaluable in many medical procedures. Manufactured by AccuVein Inc. (Cold Spring Harbor, NY).   



                               
Courtesy of AccuVein

                                                                                                                            
Dental Instruments, Equipment & Supplies
BRONZE 
The Carestream CS 8100 Digital Panoramic System  Manufactured by Carestream Dental (Croissy-Beaubourg, Marne La Vallee, France).

SILVER  
The Zimmer Trabecular Metal Dental Implant  Manufactured by Zimmer Dental Inc. (Carlsbad, CA).

GOLD
EPIC Total Diode Laser System is a semiconductor diode laser system that facilitates three different types of dental treatments: soft tissue surgical procedures, laser-assisted tooth whitening, and temporary relief of minor pain in the oral/maxillofacial region. It features intelligent design, simpler user controls and ComfortPulse settings for greater patient comfort. Manufactured by BIOLASE Inc. (Irvine, CA).
Courtesy of Epic

Finished Packaging


GOLD
Lantus & You Journal for Lantus SoloSTAR supports patients with Type 2 diabetes who are new to using the Lantus SoloSTAR insulin injection pen (insulin glargine [rDNA origin]) by offering them an easy,step-by-step guide and a calming experience during their first seven days of treatment. Manufactured by Sanofi (Bridgewater, NJ).
                                                                    Courtesy of Lantus

General Hospital Devices & Therapeutic Products  
BRONZE
The PowerGlide Midline Catheter  Manufactured by Bard Access Systems (Salt Lake City, UT).

SILVER 
The Optiflow Junior Nasal Cannula  Manufactured by Fisher & Paykel Healthcare (Manukau, Auckland, New Zealand).

GOLD
Dansac NovaLife 1 &2 Ostomy Pouches are a series of open and closed ostomy pouches in a one and two piece version. Its purposed is to collect feces from an ostomy apeture in the abdomen. Manufactured by Dansac A/S (Fredensbork, Denmark).
Courtesy of Dansac


Implant & Tissue Replacement Products

BRONZE
The Orthofix Ankle Compression Nailing System (ACN)  Manufactured by Orthofix Srl. (Bussolengo, Italy).

SILVER  
The Cochlear Nucleus CR120 Intraoperative Remote Assistant  Manufactured by Cochlear Ltd. (Macquarie University, Australia).

GOLD / BEST-IN-SHOW
Jurors gave the GORE Septal® Helex® Occluder top marks in all five categories — design and engineering innovations, functional innovations, patient benefits, business benefits, and improvement to overall health care. Gore’s Septal Occluder is a permanently implanted cardiac prosthesis delivered via transcatheter approach. The implant prevents shunting of the blood between the right and left atria in the treatment of congenital heart defects of the atrial septum and for closure of a flap valve in the atrial septum that is thought to be a risk factor for stroke. Manufactured by W.L Gore & Associates Inc. (Flagstaff, AZ).

Courtesy of W.L.Gore & Associates

In Vitro Diagnostics
BRONZE 
Irys Genomics Platform  Manufactured by BioNano Genomics (San Diego, CA).

SILVER  
The EDGE Platform  Manufactured by HTG Molecular Diagnostics Inc. (Tucson, AZ).

 Over the Counter & Self-Care Products
BRONZE
Masimo’s iSpO2 Pulse Oximeter and the iSpo2 App  Manufactured by Masimo Corp. (Irvine, CA).

SILVER  
The SpeediCath Compact Set  Manufactured by Coloplast A/S (Humlebæk, Denmark).

GOLD
The new Enlite Glucose Sensor insertion device (not yet approved in the USA) is used by people with diabetes who use the Paradigm Veo insulin pump with built-in continuous glucose monitoring. It’s used to insert the glucose sensor beneath the skin. More comfortable and accurate than ever before, the new sensor gives better protection from dangerous highs and lows. Manufactured by Medtronic Minimed (Northridge, CA).
  Courtesy of Enlite


Radiological & Electromechanical Devices
BRONZE
The Avedro KXL System for Accelerated Corneal Crosslinking  Manufactured by Avedro (Waltham, MA).

SILVER 
Liposonix Custom Contouring  Manufactured by Solta Medical (Hayward, CA).

GOLD
Acessa System is a minimally invasive, outpatient therapy for treating fibroids using radio frequency volumetric thermal ablation. Each fibroid is destroyed by applying energy through a small needle array. Acessa allows surgeons to treat only the fibroids, while preserving normal function of the uterus. It provides the surgeon continuous monitoring and real-time temperature control. Manufactured by Halt Medical Inc. (Brentwood, CA).
Courtesy of Halt Medical Inc.

Rehabilitation & Assistive Technology Products
BRONZE  
The t:slim Insulin Pump  Manufactured by Tandem Diabetes Care Inc. (San Diego).

SILVER
mySentry Remote Glucose Monitor  Manufactured by Medtronic Diabetes (Northridge, CA).

GOLD
The Rifton TRAM Transfer and Mobility Device is designed for the safety, convenience and dignity of both patient and caregiver. Offering more utility for less cost, the TRAM seamlessly performs seated transfers and raises a patient for standing and supported ambulation. More than a patient lift system, the Rifton TRAM combines three powerful functions in one device: gait training, sit-to-stand transfers, and seated transfers. Manufactured by Rifton Equipment (Rifton, NY).
Courtesy of Rifton Equipment

Surgical Equipment, Instruments & Supplies
BRONZE  
The McCarus-Volker FORNISEE Lighted Manipulator System  Manufactured by LSI SOLUTIONS (Victor, NY).

SILVER
The NeoChord DS1000 Chordae Replacement System  Manufactured by NeoChord Inc. (Eden Prairie, MN).

GOLD
Sonicision Cordless Ultrasonic Dissection System is the medical industy’s first ultrasonic dissection device, indicated for soft-tissue incision and hemostasis in a variety of surgical procedures, including bariatric, colorectal, gynecological and urological. Giving surgeons complete freedom of movement in the OR, it is handheld, pistol-grip style, and battery-powered. Manufactured by Covidien (Boulder, CO).
Courtesy of Sonicision



Lifetime Achievement Award

Dr. Robert Langer, the David H. Koch Institute professor at the Massachusetts Institute of Technology. Langer's contributions include advancements in the fields of drug delivery, tissue engineering, nanotechnology, and personalized medicine. One of Langer’s early contributions in drug delivery involved changing the structure of biocompatible polymers to deliver molecules of nearly any size or charge. He also helped pioneer the use of 3D polymer scaffolds to create new tissues and organs, and helped create long-circulating nanoparticles that can target specific cells in the body, remote-controlled drug-delivery microchips, and smart polymers that can change shape when exposed to temperature or light. Langer has more than 800 pending and issued patents, which have been licensed to hundreds of companies, including medical device makers. He has also helped launch at least 27 companies based on his inventions. The most cited engineer ever, Langer has written more than 1200 articles and has received 20 honorary degrees from institutions of higher learning around the world. He served as chairman of FDA’s highest advisory board and was the youngest person ever elected to all three U.S. National Academies. Langer has been honored with more than 220 major awards, including the National Medal of Science and the National Medal of Technology and Innovation.
Courtesy of MIT

As they say in the movie biz, “That's a wrap!”

Looking ahead, on April 2, the 2014 MDEA finalists will be announced in “MD+DI” magazine (www.mddionline.com) in advance of the June 10-12, 2014 Medical Design and Manufacturing East (MD&M East Event; www.MDMEast.com) in New York, which will feature the finalists and winning products from this year’s competition.

I’ll continue to keep you posted about this and other medical industry device products and key events in our “Fascinating Captain!” blog throughout the year. 


In this blog, I talked about the importance of having interdisciplinary recognition of newly created medical devices to ensure long-term success in the field. To that end, the preëminent Medical Design Engineering Awards enlists experts in the fields of clinical practice, medicine, biomedical engineering, industrial design, human factors, manufacturing and other related areas, to review hundreds of entries, and then chooses three winners in specific categories. (Note: In 2014, MDEA will add two new categories: Drug-Delivery Devices and Combination Products; and Medical Product Packaging, Graphic Instructions, and Labeling Systems). The international awards ceremony thus helps guarantee the practical application and long-term success of innovative products created worldwide in the ever-advancing and fascinating world of medical device technology. 
Star Trek: Starship Creator
Star Trek: Starship Creator (Photo credit: Wikipedia)

Rick Fromme combines entrepreneurial enthusiasm with an insider's knowledge of the medical industry to co-found MedMasters.com. Both his drive and perspective helps provide health care professionals with a superior mechanism with which to communicate, network and market their strengths. Prior to founding MedMasters.com, Rick operated a highly successful medical device distributorship. Other milestones in his 12-year career in the medical industry include a key position at a medical device start-up company that was later sold to the Ethicon Endo division of Johnson & Johnson. You may reach Rick by connecting with him on FacebookTwitterGoogle+LinkedIn and YouTube.  
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