Friday, June 13, 2014

Medical Device Sales: Fascinating, Captain! Part 3

Extra, extra! Read all about it! 

MDEA announces its 2014 medical technology winners!



By Rick Fromme

If you’re a medical device sales professional, or you’re looking into transitioning into this exciting field of health care, then this blog’s for you. In our ongoing series of highlighting advanced medical technologies across multiple disciplines (i.e., imaging, diagnostics, surgical, consumer, etc.), we strive to introduce to some of the most innovative and life-changing products being produced world-wide today.


Breaking News

You may recall our second edition of “FascinatingCaptain!” featured the award-winners of the 2013 Medical Device and Engineering Awards (MDEA). As stated by “MD+DIMagazine” about its prestigious award ceremony: 

“The Medical Design Excellence Awards (MDEA) competition is the medtech industry's premier awards program recognizing the highest caliber medical devices and diagnostic products on the market. The MDEA program recognizes the achievements of medical device manufacturers, their suppliers, and the many people behind the scenes who are responsible for the cutting-edge innovations that are saving lives, improving patient healthcare, and transforming medtech worldwide — one innovation at a time. Since its inception in 1998, the competition has honored over 600 groundbreaking products.” 

Earlier this week, during its annual MDEA Conference and Exposition in New York City, “MD+DI Magazine” announced its international award winners for the most compelling and innovative medical devices for 2014. Below are the Gold winners in each of the award ceremony’s 11 distinct categories:

Critical Care & Emergency Medical Products

Hemolung RAS extracorporeal carbon dioxide removal system. Manufactured and submitted by ALungTechnologies Inc. (Pittsburgh). Hemolung RAS provides respiratory dialysis; a simple, minimally-invasive form of extracorporeal carbon dioxide removal (ECCO₂R) that acts as an alternative or supplement to mechanical ventilation in cases of acute respiratory failure. 

Dental Instruments, Equipment & Supplies

Solea CO₂ dental laser system for hard and soft tissue. Manufactured by Convergent Dental Inc. (Natick, MA). At 9.3 μm, Solea is the first CO₂ laser system ever cleared by the FDA for hard and soft tissue ablation. Solea is fast, precise, virtually noiseless, and anesthesia-free for the vast majority of procedures. 

Drug-Delivery Devices and Combination Products

PROPEL mometasone furoate implant and PROPEL mini mometasone furoate implant. Manufactured and submitted by
Intersect ENT (Menlo Park, CA). PROPEL and PROPEL mini dissolvable steroid-releasing implants reduce the need for additional surgical procedures and for oral steroids, which can have serious side effects for patients suffering from chronic sinusitis.

General Hospital Devices & Therapeutic Products


LuViva Advanced Cervical Scan is a point-of-care, noninvasive cervical disease detection device. Manufactured by Guided Therapeutics Inc. (Norcross, GA). LuViva is a test for early detection of the disease that leads to cervical cancer. It does not require a tissue sample.  http://www.guidedinc.com/

Implant & Tissue-Replacement Products

GUIDE DBS programming planning and visualization system for deep brain stimulation (DBS). Manufactured and submitted by Boston Scientific Corp. (Natick, MA). GUIDE DBS is a software program that creates a 3D image of a patient’s deep brain anatomy and the relative location of the implanted lead. A model of the volume of activated tissue allows the clinician to intelligently optimize stimulation parameters.


Invitro Diagnostic Products & Systems

AtomoRapid HIV (1&2) integrated rapid antibody test. Manufactured and submitted by Atomo Diagnostics PtyLtd. (Sydney, Australia). AtomoRapid HIV is the first integrated rapid test for detection of HIV 1&2 using blood. The AtomoRapid blood testing platform can accommodate test strips for a wide variety of condition such as celiac disease, allergies, and infectious diseases such as malaria and HIV. The device delivers better clinical outcomes for patients and health care providers by enabling simpler, safer and more accurate testing in a field or at home.

Medical Product Packaging, Graphic Instructions & Labeling Systems

SoTube/SoSafe double-sterile barrier packaging. Manufactured and submitted by SeleniumMedical  (La Rochelle, France). SoTube/SoSafe are two innovative solutions— nested tubes based for implants in a double-sterile barrier packaging. This ensures nurses and surgeons easy handling of package and implants, as well as a pioneer “No Touch” approach right up to the point of surgery.

Over-the-Counter & Self-Care Products

AEROBIKA oscillating positive expiratory pressure therapy system. Manufactured and submitted by Trudell Medical International (London, Canada). The AEROBIKA oscillating PEP device helps loosen and remove mucus build-up in the lungs.

Radiological & Electromechanical Devices

AIRO Mobile Computed Tomography (CT) System. Manufactured and submitted by MobiusImaging LLC (Ayer, MA). The AIRO Mobile CT integrates advanced imaging technologies into existing medical workflow and provides the clinician with procedural flexibility as well as real-time CT imaging information where and when it’s needed.

Rehabilitation & Assistive-Technology Products

Vector Gait and Safety System. Manufactured and submitted by Bioness Inc. (Valencia, CA). The Vector Gait and Safety System is a ceiling-mounted robotic technology designed to improve patient mobility and functional independence by tracking movement and offloading a precise amount of body weight during rehabilitation. 

Surgical Equipment, Instruments & Supplies

Zip Surgical Skin Closure. Manufactured and submitted by ZipLine Medical Inc. (Campbell, CA). Zip is a noninvasive skin closure alternative to sutures and staples for surgery and lacerations, offering time-savings, better cosmesis, lower infection risk, and greater patient comfort. It’s easy to apply and patients can remove it at home. 


Of those Gold winners cited above, Atomo Diagnostics’ AtomoRapid HIV was chosen as this year’s overall “Best in Show.” 

AtomoRapid




MDEA’s “Lifetime Achievement Award” winner was Dean Kamen, the inventor of the new, FDA-approved DEKA prosthetic arm.

It took eight years of research, but Kamen, the inventor of the Segway “scooter,” created the closest thing to a replacement for amputated arms — and industry pundits acknowledge it’s a game changer. It allows users to zip up coats, gently handle eggs and drink from a bottle of water, among other tasks.

Developed by Kamen’s DEKA Research and Development, along with funding from the DefenseAdvanced Research Projects Agency (DARPA), the device can be fitted for people with amputations at the shoulder, upper arm or lower arm, but not at the elbow or wrist. (For more information on some of the cool projects DARPA funds or sponsors, read our blog, “TheNext Generation — Putting Your Best Robot Forward.”)

Nicknamed “Luke” after the “Star Wars” hero who lost his hand in a light-saber duel, Kamen’s device works by picking up on the electric signals near the point of amputation and translating those to the prosthetic.  It’s a transparent replica of a human arm and hand, complete with fingers and a thumb. 

“Luke” gives users the ability to perform multiple functions at one time, an advance over most available prosthetics.The human brain automatically calibrates the amount of grip needed to pick up objects, and knows to adjust strength in order to handle a coin as opposed to a book. The “Luke” arm does the same, switching between six different grips as the wearer decides. Being able to control several joints at the same time also increases users’ range of motion, allowing them to open a lock with a key, or chop food to prepare a meal.
                                                        "Luke," the DEKA Prosthetic Arm

In this article, I shared with you the hot-off-the-presses Gold award and special category winners of this year’s MDEA medtech awards, which was held in New York City earlier this week. If you’re in medical device sales, I hope you found this article especially useful and informative. Please leave a comment below and share this with your colleagues and friends.

Rick Fromme combines entrepreneurial enthusiasm with an insider's knowledge of the medical industry to co-found MedMasters.com. Both his drive and perspective helps provide health care professionals with a superior mechanism with which to communicate, network and market their strengths. Prior to founding MedMasters.com, Rick operated a highly successful medical device distributorship. Other milestones in his 12-year career in the medical industry include a key position at a medical device start-up company that was later sold to the Ethicon Endo division of Johnson & Johnson. You may also reach Rick by connecting with him on Facebook. 


1 comment:

  1. I love learning about new medical technology. Truly some amazing new inventions happening out there.

    ReplyDelete