Wednesday, September 24, 2014

Healthcare Headlines, Part 1


By Rick Fromme

Photo credit: digitalworksconsulting.com
By its very nature, healthcare has always been a perpetually changing profession. Advances in research, clinical procedures, infection control, new devices and drugs, plus an array of governmental and administrative policies all demand that clinical and administrative personnel be flexible, educable and mentally pliant. 

It seems like nearly every day, there’s a new study. A new device. A new procedure. A new law. A new policy. 

Given healthcare’s dynamism, its inherent propensity for change, and sometimes paradigm-shifting information, I thought I’d feature an ongoing blog series entitled “Healthcare Headlines,” which will address some of the newest, most up-to-date stories and news items pertaining to our field. 

  
As many of you know, throughout two of our ongoing blog series, we’ve been featuring some of healthcare’s newest, most innovative technological devices and advances worldwide — covering such breakthrough innovations as the ReWalk, 3D organ printing, nanotechnology robots, non-invasive skin closures, etc.(See “FascinatingCaptain!” and “The Land of Milk & Honey and Med Tech Boom.”) 

And, of course, over the past few decades Healthcare IT (HIT) has been improving the practice and delivery of medicine via technology as well. In case you hadn't heard, last week, September 15-19, was National IT Health Week (NHIT Week).

Photo credit: blogs.scientificamerican.com
One of HIT’s main areas of concern pertains to Electronic Health Records (EHRs), which have been shown to improve the delivery of healthcare, enhance patient safety, diminish medical errors, and improve the interaction between healthcare providers and patients. (See our previous blog  “A Look Inside Healthcare IT Jobs.”)    
     
During NHIT Week, one of the major reports that was published dealt with how individuals are accessing and utilizing their EHRs. The report, entitled, Individuals’Access and Use of their Online Medical Record Nationwide showed that while the general public is taking advantage of EHRs, there is still room for improvement. 

“The ability of individuals to access and use their online medical records serves as one of the cornerstones of national efforts to increase patient engagement and improve health outcomes,” the report states from the outset. Some of its key findings:  

When seeking care for a medical problem within the last year, about one in three individuals experienced gaps in information exchange. Common gaps included patients having to recount their medical history because a healthcare provider had not received records from another provider or having to bring test results to an appointment. 

The report also found: 
  •  Almost three in 10 individuals were offered access to an online medical record.
  • Among those who were individuals given access to the online medical record, almost half were provided access by only their health care provider; and another four in ten individuals were given access by both their health insurer and health care provider.
Photo credit: executivegov.com
  • Less than one in ten individuals were given access to their online medical record by only their health insurer
Furthermore, the report showed that individuals who accessed their online record used it for a variety of purposes:
  • To monitor their health
  • To share information with someone else such as another healthcare provider or family member
  • Nearly half downloaded the information to their PC or a storage device
  • 1 in 10 forwarded the information to use as an app or Personal Health Record (PHR)
  • 1 in 10 requested that errors contained within their EHR to be corrected. 

New Study Recommends Lifting Ban on Blood Donations from Gay Men 

 

Photo credit: www.abc.net.au
No doubt about it, this news item is generating lots of discussion. 

According to a new study by the Williams Institute at UCLA, if the FDA were to lift its current ban on gay men donating blood, hundreds of thousands of pints would be available every year for patients in need of transfusions, which in turn could save millions of lives each year.If the ban were lifted in the U.S., approximately 615,300 pints of blood would become available every year. Currently, the UK permits gay men to donate blood if they haven’t had a sexual partner in a year.  If donations were limited to gay men who haven’t had sex within a year, some 317,000 pints of blood would be available. Canada’s policy current stipulates five years of abstinence.  Enacting Canada’s five-year policy would yield in an extra 300,000 pints.

“The American Red Cross suggests that each blood donation has the potential to be used in life-saving procedures on three individuals,” said the study’s co-author Ayako Miyashita.  “Our estimates suggest that lifting the blood donation ban … could be used to help save the lives of more than 1.8 million people.”

The American Medical Association, the American Red Cross, and the American Association of Blood Banks, have all called on the FDA to end its ban, describing it as “discriminatory and not based on sound science.”

An FDA spokeswoman stated the agency would continue to re-evaluate its policies, but it currently has no plans to ease the ban until further studies indicate that patients receiving transfusions won’t be at an increased risk.

The FDA enacted its ban back in 1983, after discovering HIV was being transmitted through blood transfusions. But that was during the HIV/AIDS epidemic, and since then mainstream behavior and understanding has changed significantly.

Wearing Google Glass Shown to Benefit Surgeons’ Response Time 


Photo credit: rte.ie
You may have heard some of the stories about people who were found to be wearing Google Glass in public where ― at the very least ― they had been challenged by others for invading their privacy. Some depicted incidences where Google Glass wearers were physically accosted. 

Turns out that while some may not approve or enjoy Google Glassers recording their every public move, the new device is making a positive name for itself in healthcare. 

Patient care, particularly through the use of EHRs (as stated above) is data-driven. However, physicians, particularly surgeons, need a way to receive and manipulate data while remaining hands-on with patients. Enter Google Glass. 

A recent joint study was conducted by Stanford Medical School and VitalMedicals that analyzed surgeons' response time during various procedures. The study sought to determine if Google Glass in the OR could improve clinical outcomes. A group of 20 Stanford residents performed two types of routine surgeries on dummies, one group wearing Google Glass, the other without. 

The experiment was programed so that during the mock operation, a sudden complication would occur, which required the residents to perform an urgent procedure on "the patient."

The result? Residents who used Google Glass during the procedure performed measurably better. 

One test had the residents perform a bronchoscopy, whereby the surgeon makes an incision in the patient’s throat to access a blocked airway. The surgeon might also insert a camera into the lungs to locate issues. In this control group, the residents using Google Glass/VitalStream software recognized critical desaturation 8.8 seconds faster than the control group (which didn’t wear the glasses). 

Photo credit: ubergizmo.com
In another test, the patient required a thoracostomy tube placement through the chest wall to drain fluids. Here, the residents using Google Glass/VitalStream software recognized hypotension in the patient 10.5 seconds sooner than the control group.

The residents wearing Google Glass didn’t need to look up at the monitoring equipment as frequently, thereby allowing them to be more focused on "the patient" during the operation. The preliminary evidence of the study indicates that Google Glass’ head-mounted display can be used in clinical settings to enhance surgeon response time and patient safety.


Hands-free Vital Sign Monitoring on Google Glass

In this first segment of “Healthcare Headlines,” I explained why, given healthcare’s constantly changing nature, I decided to create this series. I went on to feature three recent and significant news stories. The first highlighted findings from a key report issued during last week’s National Healthcare IT Week convention.  The second segment discussed how several major healthcare organizations are requesting the FDA terminate its ban prohibiting gay men’s blood for transfusions. The third segment highlighted a recent study that found surgeons using Google Glass in the OR were more responsive and patient-focused. If you found this article useful, please feel free to click “Like” as well as share and repost it. If you have any questions or comments, as always, I’m eager to read them.

Rick Fromme combines entrepreneurial enthusiasm with an insider's knowledge of the medical industry to co-found MedMasters.com. Both his drive and perspective helps provide health care professionals with a superior mechanism with which to communicate, network and market their strengths. Prior to founding MedMasters.com, Rick operated a highly successful medical device distributorship. Other milestones in his 12-year career in the medical industry include a key position at a medical device start-up company that was later sold to the Ethicon Endo division of Johnson & Johnson. You may also reach Rick by connecting with him on Facebook, Twitter, Google+, LinkedIn and YouTube. 

Thursday, September 18, 2014

Medical Device Sales: Israel ―The Land of Milk & Honey and Med Tech Boom, Part 2



By Rick Fromme

Photo credit: sajr.co.za
In the first part of this series, I discussed some of the reasons why Israel, in its nearly 67 years of existence,has today become one of the leading medical technology and pharmaceutical countries in the world. I mentioned some of its leading companies such as Given Imaging, ReWalk Robotics, Teva Pharmaceuticals and others. I also shared some of the trending headlines and stories pertaining to its med tech and pharmaceutical industries.

In this second installment, I’ll focus on the five leading med tech firms that were recently named in “Forbes” magazine’s top ten list of the world’s leading med tech companies.

ReWalk

 

Photo credit: Rewalk.com
This past summer, the FDA cleared ReWalk’s Personal System for use at home and in the community. ReWalk is a wearable robotic exoskeleton that provides powered hip and knee motion to enable individuals with Spinal Cord Injury (SCI) to stand upright and walk. Culminating in over a decade of research anddevelopment, the ReWalk represents the first truly practical, real world, walking solution for persons with lower limb disabilities.

Over the past decade, ReWalk has grown from a small Israeli R&D start-up to an international company with headquarters in the U.S., Germany and Israel.

ReWalk Robotics worked with leading international rehabilitation centers in testing and developing a rehabilitation model of the ReWalk. As a result of these efforts, ReWalk Robotics has been able to develop the ReWalk Personal, the next phase of exoskeleton technology designed exclusively for use in everyday life. Employing ReWalk Robotics’ proprietary technology, the ReWalk Personal is designed for everyday use in a range of environments. It can be used at home, work, or other locations. It functions outdoors and on different surfaces or terrains. The ReWalk can sit, stand, allows turning and has the ability to climb and descend stairs. The batteries that supply power are intended for all day use and are recharged overnight. It’s customized and sized for each individual user. It’s available after meeting requirements from a medical examination and successful completion of the required training program. The company also offers a comprehensive maintenance and warranty program for the system once the units are taken home.

The ReWalk Personal is currently available with FDA Clearance in the U.S., CE Mark in Europe (including Turkey) and is licensed to sell in Canada. 

ReWalk: An Israeli Miracle


uMoove


Photo credit: uMoove.com
Face and eye-tracking software has existed for decades but never like this. Founded in 2010, uMoove is a dynamic startup that created a face and eye-tracking solution, compatible with all mobile devices. Thisdelivers an additional layer of interaction to complement touch in the most natural way. uMoove's technology also enables a better understanding of user attention and interest, based on deep analysis of eye movement. Its face and eye-tracking software can actually help diagnose autism and ADHD, again based upon eye movement.

Some might be familiar with similar technologies in the form of hardware developed for the military or individuals with extreme physical limitations. uMoove offers precise face and eye-tracking on any smartphone or tablet with a front-facing camera, without the need for additional hardware of any kind.  This tool is applicable to numerous facets of contemporary society: advertising, analytics, eyewear, gaming, medical, security, and more.

uMoove created this ground-breaking technology and is now delivering it to mass audiences through mobile apps, business partnerships, and a revolutionary analytics platform.

Umoove Brings Face & Eye Interaction to Mobile Devices

Telesofia Medical


Photo credit: telesofia.com
Telesofia Medical is answering the challenge of health literacy and patient engagement by making medicalinformation clearer with innovative, interactive, personalized patient education videos.

Founded by a team of medical doctors and Internet industry veterans, Telesofia Medical’s proprietary platform allows healthcare providers to automatically generate personalized educational videos for their patients, in a way that is friendly, easy to understand and accessible on any device.

The platform is designed to support many applications, such as describing the proper use of patients’ medications, details about surgical procedures, discharge instructions and more. The fully branded videos are sent to patients via text or email or embedded in patient portals/apps.

Telesofia video solutions help doctors and other healthcare providers create customized information to their patients anywhere, anytime, and in the most engaging way possible. Doctors, PAs and APRNs can improve their patients’ understanding and adherence to their prescription instructions, thus enhancing patient safety while reducing overall healthcare costs. Caregivers can now provide complete, branded patient discharge instructions and improved outcomes by extending their treatment plan into the home. Improved communication platforms engages patients with interactive procedural education videos, providing unparalleled quality of service. Telesofia also improves the management of chronic conditions while decreasing healthcare costs. Healthcare professionals can educate, engage and support patients with customized educational videos.


 Totali LLC


 
Photo credit: totallypregnant.com
Its new app, Totally Pregnant, is a pregnancy companion app for mothers-to-be. Totali LLC is a digitalproduct development and smart applications company. The company only works with products that it’s passionate about and is involved in all stages of development, from concept through to creative, UX, UI, features, programming, testing and product marketing. It specializes in creating products that are smart, engaging and fun – products that people love.

There are now two of Totali’s products that are ready to go to market: Totally Pregnant and Totally Parents, for new parents. The idea is to create an all-encompassing platform for parents that accompanies them on the journey from pregnancy through to parenthood. Its services and technologies enable the firm to provide advanced communication between parents and local partners in each and every territory. Totali LLC was created in Texas. A large part of its marketing, creative and development team is based in Tel Aviv. 

 Totali's Totally Pregnant App

HelpAround   

  

Photo credit: helparound.co
HelpAround is an app that’s calling itself “the first sharing economy service for consumer health,” by bringing online community of diabetics to the mobile app world. When users log in, they first learn there’s already a large community of diabetics, even though the service was just launched this past July.  There are multiple layers to the community: a local, social layer that reveals people using the app around each other and the professional layer, which offers 24/7 access to nurses via a call center. App users get three free calls a month. Users can also join different communities — there’s one for Type 1, one for Type 2, one for young adults, etc.

After testing the app in various neighborhoods and communities, the HelpAround team decided to focus on the diabetes community. “The big learning point was in the idealism of strangers helping strangers. We found that chronic conditions generate camaraderie that gets people to sign up,” says one of its cofounders, Yishai Knobel.

HelpAround’s founders, Knoble and Shlomi Afalo go back to the late ’90s in an IDF R&D unit. They reconnected in 2013 to start HelpAround with the thought: make it easy for people to rely on others so as "not to get stuck.” Together, they decided to take a similar data-collection approach to online advertising, but use it to build a smart safety net for chronic patients. Unlike online advertising where the data is used for selling products, they use online data for the exclusive purpose of finding the right helpers for diabetic patients.

There are lively conversations already happening among members of the HelpAround community. Ideally, those conversations move into the real world, too. The app’s “Ask” feature allows users to request not just for online advice, but also for supplies. For example, if a user forgets their blood glucose test strips while at a friend’s house, they can send out a call for a neighbor to provide them with supplies.
 

In this second segment highlighting Israel’s dynamic medical technology industry, I focused on the five Israeli companies that were recently named as “Forbes” magazine’s top ten med tech firms worldwide: ReWalk, uMoove, Telesofia, Totali LLC, and HelpAround. If you found this article useful, please feel free to click “Like” as well as share and repost it. If you have any questions or comments, as always, I’m eager to read them.

Rick Fromme combines entrepreneurial enthusiasm with an insider's knowledge of the medical industry to co-found MedMasters.com. Both his drive and perspective helps provide health care professionals with a superior mechanism with which to communicate, network and market their strengths. Prior to founding MedMasters.com, Rick operated a highly successful medical device distributorship. Other milestones in his 12-year career in the medical industry include a key position at a medical device start-up company that was later sold to the Ethicon Endo division of Johnson & Johnson. You may also reach Rick by connecting with him on Facebook, Twitter, Google+, LinkedIn and YouTube.